Sai Kumar has launched his son Adi as a film hero today at Annapoorna Studios. Titled ‘Prema Kavali’ the film is being be produced by K.Achi Reddy, on Max India Productions banner. Director K.Vijay Bhaskar, known for his comedies like ‘Nuvvu Naaku Nachavu’, ‘Malleswari’ etc. is directing the film

A. Nageshwara Rao, Rama Naidu, K.Vishwanath, S.V. Krishna Reddy, Murali Mohan, Chiranjeevi, Balakrishna, Nagarjuana, Ravi Teja, S.S. Rajamouli, Krishnam Raju, Jayasudha, Srihari etc. attendsthe function.