Chiranjeevi menalludu Sai Dharan Tej’s debut movie "REY" was held at Rama Naidu studios on the day of Vijaya Dasami. This function was graced by ANR, Nandamuri Hari Krishna, mega family (Chiranjeevi, Naga Babu, Pawan Kalyan and Allu Arvind), Kalyan Ram, D Rama Naidu and K Raghavendra Rao. This film is directed and produced by YVS Chowdary by introducing two heroines Shubra Aiyappa and Amruta Patki.

ANR sounded the clapboard and K Raghavendra Rao directed the first shot. Nandamuri Hari Krishna did pooja ceremony.Chiranjeevi switches the camera,Script is submited by Chiranjeevi, Pawan Kalyan and Allu Arvind to the director YVS Chowdary."This film will release for the summer of 2011.”